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1949
Transportation Poster
Used in advertising frames in buses and
trains.
1950
Many early fire prevention posters focused
on fires caused by cigarette smoking and
campfires.
1951
This theme was repeated on another poster
the following year.
1952
Continued emphasis on cigarette smoking and
campfires.
1953
Religious symbolism was used frequently
in early fire prevention posters. Note
cross on grave in background.
1955
Another reference to cigarette smoking and
campfires.
Several posters over the years have used the
chalkboard format.
1956
This poster recognized the Girl Scouts as
a partners in forest fire prevention.
A Boy Scout
poster was also issued.
1957 (National poster)
1951 (SCFC poster)
The 1957 national poster is strongly
reminiscent of
the 1951 SC Forestry Commission poster.
1958
Several other posters over the years are
very similar to this one.
1959
1960
Injured or endangered animals provided an
emotional
appeal in a number of fire prevention
posters.
1960
Produced by the Southern Cooperative Forest
Fire
Prevention Campaign and distributed in the
south, this
is one of several posters featuring artwork
in a style frequently
associated with Pink Panther cartoons.
(The Pink Panther first
appeared in 1964.)
1960s
In this undated poster from the 60s, Smokey
is
promoting summer reading for children.
This is
probably a South Carolina modification of a
1959 fire prevention poster.
1962
1963
Woods arson has always been the primary
theme of
the Southern Cooperative Forest Fire
Prevention Campaign.
1963
Another religious theme, showing Smokey with
an
injured paw. Smokey and several other
animals have
teardrops visible on their faces.
1963
A-B-C´s of fire prevention was the theme of
several
posters in the 1960s.
1964
Another A-B-C poster.
1964
Southern Cooperative Forest Fire Prevention
Campaign.
1965
1966
Another version of the A-B-C theme.
1966
This poster combined portrait art and
cartoon art.
1967
The style of this poster is reminiscent of
coloring book art.
1968
1968
Southern Cooperative Forest Fire Prevention
Campaign.
1970
1970
1970
Southern Cooperative Forest Fire Prevention
Campaign.
1971
Perhaps because Smokey´s message was so
well known, this poster only carried his
picture.
1971
Even Snoopy appeared as an advocate
for wildfire prevention.
1972
1973
1974
Costumes have been used for Smokey´s
personal appearances
since the 1950s, but this may be the first
time a costumed
Smokey appeared on a poster. (The
SC Forestry Commission
produced a poster with a costumed Smokey
as part of the
post-Hurricane Hugo
Gimme 12 fire prevention campaign.)
1974
1976
Smokey celebrated the nation´s bicentennial
in this poster.
1977
The message on this poster reflects national
statistics.
In South Carolina, about 40% of all
wildfires are
caused by careless burning.
1977
1978
1979
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1950
Transportation Poster
Used in advertising frames in buses and
trains.
  
1951
South Carolina artist Jak Smyrl produced these three
posters for the SC Forestry Commission.
(Both the Smokey poster and
the father-son poster carry the "hand and little tree" imagery from the
famous photo by SCFC foresters Nelson Peach and John Witherspoon.)
1952
The phrase "give us strength" may reflect
concern over the Korean War.
1952
1955
Biblical reference to the
book of Deuteronomy.
1956
This fire prevention poster capitalized on
the fact that 1956
was an election year. In November,
Eisenhower was elected
to his second term as President of the U.S.
1956
Smokey Stand-Up
This piece had a fold-out brace attached to
the back
allowing the poster to be used as a
free-standing display.
1957
 
1958
Both these posters reflect Judeo-Christian
religious influence.
1960
Odd-sized transportation poster used in
buses and trains.
1960
1961
1961
1962
Another Southern Cooperative Forest Fire
Prevention
Campaign poster focusing on woods arson.
1963
Southern Cooperative Forest Fire Prevention
Campaign.
1963
This is one of several posters produced with
a smaller companion
cardboard stand-up. The stand-ups
featured a folding
prop on the back to allow display on a desk
or table.
1964
A stand-up (left) shown with its companion
poster.
While posters were almost always
rectangular, many
stand-ups were die-cut shapes.
1964
1965
1965
This table-top stand-up was also issued as a
full
sized poster.
1966
Several posters in the late 60´s used
portrait artwork
rather than cartoon artwork. A
cardboard stand-up
of this poster was also issued.
1967
A stand-up of this poster was also issued in
1967.
1967
Yet another variation on the A-B-C theme.
1968
This national campaign poster featured a man
smoking
a pipe. Such a depiction would be
considered highly inappropriate today.
1969
1970
1970
This poster was one of the first to address
fire
in the wildland-urban interface.
1971
The artwork on this poster is photographed
paper sculpture.
1971
The emotional message of vulnerable baby
animals
is a recurring theme in fire prevention
posters.
1972
The matchbook theme has been featured
in a number of posters over the years.
1973
Several "soft and pretty" pastel posters
were
produced in the 70s. These were
especially
popular with young children.
1974?
Bambi was the first animated advocate of
wildfire
prevention, appearing on a poster in 1944.
While not dated,
the poster shown above may have been
produced for the 30th
anniversary of the 1944 Bambi poster.
Smokey
took over fire prevention duties in the 1945
poster campaign.
1974
Another reminder that wildfires threaten
homes,
this poster is a photograph of a model house
engulfed in flames.
1975
1976
1977
This poster was also produced as a paper
place mat.
1978
Although Smokey may not be used to advertise
a commercial product, this poster was
approved
as a forest fire prevention item.
1978
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